Engineering Manufacturer Secures £1.2M in Export Contracts

Company

NorthForge Engineering Ltd
Sector: Industrial Machinery Components
Location: Sheffield, UK
Employees: 86

Challenge

NorthForge Engineering manufactures industrial pump components used in construction and infrastructure projects.

Despite strong manufacturing capabilities, the company struggled with international lead generation.

Their main obstacles included:

• Heavy reliance on existing European customers

• Limited visibility in GCC and African markets

• Long sales cycles for new buyers

• Difficulty identifying reliable procurement contacts

The company’s export revenue had plateaued at £3.1M annually, representing around 30% of total turnover.

Solution

NorthForge created a comprehensive supplier listing on the ALLINONE platform, highlighting:

• Technical specifications for 45 industrial components

• Manufacturing certifications (ISO 9001)

• Engineering customization capabilities

• Bulk supply capacity

Within weeks, the company began receiving enquiries from procurement managers working on large infrastructure projects.

Many of these buyers had been actively searching for UK-certified industrial suppliers.

Results

Within 9 months, NorthForge achieved:

• 63 inbound enquiries from global buyers

• 18 formal RFQs (Request for Quotation)

• 7 major project contracts secured

Total contract value:

£1.2 million

Major buyers included contractors operating in:

• Saudi Arabia

• UAE

• Oman

• Kenya

The company also shortened its average lead qualification time from 21 days to 6 days, thanks to structured buyer enquiries through the platform.

Impact

Export revenue increased by 38% year-over-year, and the company diversified its client base beyond Europe.

The sales team now relies on the platform as a consistent pipeline of international opportunities.

Quote

“We used to spend months trying to identify serious buyers abroad. Now they find us.”
— Sales Director, NorthForge Engineering Ltd